Alpine Formula 1 driver Pierre Gasly recently secured a new role with Lacoste, becoming the brand’s ambassador in the fashion world. He will represent the iconic Lacoste polo shirt, which Gasly lauded as the designer’s “strongest expression” that originated on the tennis court and evolved into a symbol of effortless elegance. Lacoste’s CEO, Eric Vallat, commended Gasly for embodying the spirit of performance and tenacity, highlighting his international career, high standards, and affinity for sports like tennis and golf, which align with the brand’s values. The announcement was made on Lacoste’s social media platforms, praising Gasly’s determination, refined style, and passion for various disciplines.
In addition to his fashion involvement, Gasly has expressed admiration for Lewis Hamilton’s influence on younger F1 drivers and the fashion industry. Gasly’s active participation during Paris Fashion Week and attendance at renowned fashion shows demonstrate his interest in the world of fashion. On the track, Gasly has performed well during the 2026 season, achieving impressive results in the first three grands prix and currently holding the eighth position in the drivers’ championship standings. His team, Alpine, now a customer of Mercedes, stands fifth in the constructors’ championship rankings.
As Gasly’s career transcends the racetrack, his partnership with Lacoste signifies a new phase in his professional endeavors, blending his passion for fashion with his success in Formula 1.
